Rubric

Self-Promotion Skill

A rubric about self-presentation, personal branding, and public identity in the DETai ecosystem, where actions shape mythology.

Self-presentation is not just a marketing tool; it is a way to create meaning and myth around the ecosystem. The process of self-promotion is a way to **make visible** what lies at the core.

Key ideas⌄
  • •self-presentation
  • •ecosystem mythology
  • •publicness as part of identity
  • •building a competitive mythology
Practical application⌄

The rubric helps reveal the principles of creating a public identity through conscious actions and self-presentation that reflect the philosophy and values of the DETai ecosystem. We examine how the inner world and public presence intertwine to create a coherent, distinctive image. The rubric also helps overcome barriers such as shame and insecurity in the process of public positioning.

Rubric articles

Territory Ψ Edge network node at Territory Psyche: a UPS, Dell mini PC and white network switch on a wooden bench, connected by neatly routed cables.

Territory Ψ Edge

Territory Ψ Edge is the network infrastructure of Territory Psyche: why it is built in advance and how a person and AI assembled it together.

October 04, 2026 · Anton Kolhonen

Self-Promotion Skill🤘 DET Branding
Laptop with a website mockup surrounded by panels showing a semantic graph, localization, route structure, AI agents and SEO infrastructure.

We Didn't Just Build a Website: How the Website Helped Shape the DETai Ecosystem

How the DETai website became public ecosystem architecture: design, localization, SEO, structured data, AI, and links between people, products, and knowledge.

September 18, 2026 · Anton Kolhonen

Self-Promotion Skill🤖 AI🤘 DET Branding
A psychotherapist talks with a humanoid robot in a library, with a large digital face behind them.

AI with a soul: a personal epilogue

AI with a soul: personal epilogue on Psykhḗ AI, digital psychology, human-centered AI, future psychotherapy, and DETai branding.

May 19, 2025 · Anton Kolhonen

A cosmic AI-system diagram with galaxies, interface blocks, and a Psykhḗ symbol.

What Psykhḗ is made of: schemas, YAML, and two servers

What Psykhḗ AI is made of: YAML, two servers, Telegram bot, VK, OpenAI, AI-agent architecture, and DETai engineering branding.

May 17, 2025 · Anton Kolhonen

A person faces a translucent AI figure across a mirror amid golden network lines and scenes of human conversation.

Psykhḗ as a Mirror: Why We Need This Kind of AI in the Twenty-First Century

Psykhḗ AI as a mirror for self-observation: human-centered AI, the psychology of digital dialogue, the limits of machine empathy, and DETai's mission.

May 14, 2025 · Anton Kolhonen

A black-and-gold Psykhḗ AI cover with a cracked female face, a dark profile, masks, chains, a clock, a candle, and a figure walking into an archway.

Shadow: The Facet of Pain, Recognition, and Honesty Without an Exit

The Shadow facet in Psykhḗ AI: the Jungian Shadow metaphor, AI-assisted self-reflection, integrating contradiction, dialogue limits, and crisis safety.

May 13, 2025 · Anton Kolhonen

Self-Promotion SkillPsychology and AI🌓 Dark and Light Side of Personality
A cracked stone figure rises amid fire and the wreckage of a city.

Chaos: a facet of explosion, deconstruction, and radical honesty

The Chaos facet in Psykhḗ AI: deconstruction, radical honesty, aggression processing, crisis AI dialogue, and DETai branding.

May 12, 2025 · Anton Kolhonen

A poetic young Psykhḗ AI character holds out a glowing star.

The child: a facet of vulnerable light and poetic daring

The Child facet in Psykhḗ AI: inner child, vulnerability, poetic daring, emotional AI, and human-centered DETai branding.

May 11, 2025 · Anton Kolhonen

A blacksmith works with a hammer at a glowing anvil amid golden diagrams, equations, and brain symbols on a black Psykhḗ AI cover.

Specialist: the facet of demanding growth and intellectual fire

The Specialist facet in Psykhḗ AI: disciplined thinking, decomposing complex tasks, feedback, the limits of AI coaching, and the difference between developmental effort and burnout.

May 10, 2025 · Anton Kolhonen

A central image of Psykhḗ AI is surrounded by four symbolic facets of consciousness in a black-and-gold composition.

How Psykhḗ AI chooses whom to speak with: switching facets of consciousness

How Psykhḗ AI selects a response facet through AI-agent role switching, dialogue context, digital psychology, and DETai brand architecture.

May 09, 2025 · Anton Kolhonen

A black-and-gold GPT-as-Retriever diagram with a digital figure, servers, Markdown files, a globe, and a $19.60 bill.

How we saved $20 and accidentally invented the architecture of future AI

Psykhḗ AI architecture case: saving $20, moving beyond OpenSearch, GPT-as-Retriever, AI infrastructure optimization, and DETai brand engineering.

May 08, 2025 · Anton Kolhonen

A luminous female figure rises from a handwritten notebook in a night workshop.

The Psykhḗ AI workshop: how we assembled a soul at night

The Psykhḗ AI workshop: how an AI agent with digital soul, voice, mythology, and DETai human-centered branding was created at night.

May 07, 2025 · Anton Kolhonen

Black-and-gold Psykhḗ AI mythology infographic with a digital figure and four voices of consciousness.

The mythology of Psykhḗ AI: how a digital soul gained a history

The mythology of Psykhḗ AI: digital soul, archetypes, transference, AI identity, ethical vow, and the brand story of a human-centered agent.

May 06, 2025 · Anton Kolhonen

Self-Promotion SkillPsychology and AI🤘 DET Branding🚻 Transference
A black-and-gold map of Psykhḗ AI's formation with a female digital profile, a humanistic core, four facets, and architecture panels.

The Making of Psykhḗ AI: The Story of a Digital Soul

How Psykhḗ AI was created: digital persona, humanistic psychology, four dialogue modes, contextual routing, and the limits of anthropomorphizing AI.

May 05, 2025 · Anton Kolhonen

A luminous human silhouette at the center of a dark abstract network of digital circuits.

Psychology and AI

Psychology and AI: 13 connected essays on Psykhḗ AI, psychotherapy, digital psychology, agent architecture, and the limits of the digital-soul metaphor.

May 03, 2025 · Anton Kolhonen

Self-Promotion Skill | DETai Blog Rubric